Crux Nutrition was founded with the goal of creating a supplement specifically for athletes to aid them in their recovery process after physically demanding activities. With their focus on supporting connective tissues and skin, areas that are prone to damage. In addition, their supplement aims to improve carbohydrate replenishment. They collaborated with an industry expert to develop the ideal formula for post-workout skin and tendon recovery, making it a convenient and portable solution for climbing and high-intensity sports enthusiasts.