Light My Fire
Michael Odqvist, the founder of Light My Fire, was fascinated by the sheer brilliance of this resinous kindling. The resinous kindling was quick, easy and reliable way to get a fire going - plus the sticks were also completely natural, produced from waste (the stumps left from felled pine trees) - by locals in Guatemala. By starting fair trade production on a larger scale, Michael helped 400 of these descendents of Maya Indians make more money so that they were able to start sending their children to school.
Over time Light My Fire recognised there was a lot more potential in the outdoor field. Light My Fire then also focused on expanding their range offering, premium-quality outdoor products, designed with a smile and a whole palette of color.